In the case of the rapid development of the Internet, the electricity supplier has affected all aspects of the economy, online shopping has become a norm. But online shopping problem after another, and in these issues, sale and there is no guarantee that consumers most concern, followed by fear of the wrong product and advertising, quality problems. In home gardening hardware industry as well.
Online shopping habits upheaval taking place
All along, we all thought that the consumer online shopping for low prices are more sensitive, more concerned that many OCS home gardening hardware businesses invariably focused on the low-cost model, engage in low-cost promotion, no festival parade, no bottom line to engage in price war, such as the Lynx two-eleven, 618 Jingdong, Suning anniversary and so on, in fact, are playing cheap temptation. However, this survey tells us that consumers are changing, their net purchase price sensitivity is reduced, and the quality of products, service experience and after-sales support requirements are rising, visible to the quality, quality, standardized management network market is coming to win. This shift will move the entire home gardening hardware electric provider market structure, a group already owns the brand, has high-quality products business, is being ushered in great transition opportunities and growth opportunities.
Low is a false proposition
Once when, talking about e-commerce, the Internet market, more choice, lower prices have been torn labels can not afford, home gardening hardware electric providers seem to escape this positioning. However, with the continuous improvement of the level of consumption, a simple low-cost tactics has been unable to obtain the pursuit of quality and taste of the high-end consumer recognition, especially when the counterfeit products increasingly common problem of the newspapers, the price has become home gardening False Proposition hardware electricity supplier market, more consumers in making consumption choices, more careful, more concerned about the quality, in addition to more common tendency of strong brands outside traditional, comprehensive comparison will go through various channels, and ultimately will be completed purchase process.
Today, the price to buy them in the home gardening hardware is no longer the focus of consumer concern. The reason is simple, home gardening hardware products related to long-term use, safety, even in respect of family health and safety products. It is with FMCG, short-term use of different clothing products, good home gardening hardware, to ensure safety in the home, and poor-quality products may affect the safety, because even with hazardous substances and endanger your family's health. It is under this premise product attributes, price will not be the key home gardening hardware products to buy.
Quality is the highest point in mind
Consumers not only concerned about price, require a perfect shopping experience. This home gardening hardware electricity supplier brand, when consumers begin to fully accept large products online shopping, how to solve the melee continued brand price? How should revive formaldehyde, rampant counterfeit market to consumers lack of confidence?
For this reason, the promotion of sales of goods, it should strictly on home gardening hardware quality electricity suppliers online, make high-quality products on-line, for those inferior products should be promptly eliminated, forming alliances with other home and garden Hardware electricity suppliers for consumers escort.